Bad Bunny Brings Puerto Rican Culture to Super Bowl LX Halftime Show

The Grammy-winning artist delivered a vibrant, Spanish-language performance celebrating Latin heritage and unity across the Americas.

The Super Bowl LX halftime show at Levi’s Stadium in Santa Clara, California, belonged to Bad Bunny, who transformed the field into a celebration of Puerto Rican and Latin American culture.

The Grammy-winning artist performed a medley of hits in Spanish, weaving his personal journey into the spectacle. Early in the show, he told the audience, “It’s because I never, never stopped believing in myself, and you too should believe in yourself,” pointing to the crowd and screens around the stadium.

The set design reflected Caribbean roots, with sugar cane fields, a piragua (shaved ice) stand, and a vibrant market scene called La Marqueta. Bad Bunny’s performance culminated in a tribute to the Americas, highlighting countries from Chile to Canada before ending on Puerto Rico, his birthplace.

Highlights included:

• “BAILE INoLVIDABLE” and “NUEVAYoL” performed against colorful market backdrops.
• A symbolic moment where Bad Bunny handed a Grammy Award to a young boy on stage.
• A finale with fireworks during his hit “DtMF.”

The halftime show also featured star collaborations. Lady Gaga joined Bad Bunny for a salsa-inspired rendition of “Die With a Smile,” while Ricky Martin brought Latin flair to the closing sequence.

The performance underscored Bad Bunny’s global influence, blending reggaeton, salsa, and hip-hop with cultural storytelling. For many fans, it was a vibrant showcase of Latin identity on one of the world’s biggest stages.